Send a Broadcast

When to use this

Use this article when you need to send a Broadcast in Topo. The main staff surface is Staff > Marketing > Broadcasts. It is written for Managers, Marketing.

What this covers

• Audience lists/segments

• Operational versus marketing category

• Compose

• Preview/test send

• Sender-domain requirement

• Unsubscribe link

• Skipped recipients

Before you start

• Use a staff role with permission to manage marketing sends or sequences.

• Verify sender-domain setup before sending to real recipients.

• Create subscribers, lists, segments, and email categories before choosing an audience.

• Respect unsubscribe status and category preferences.

• Use dry runs, previews, or test sends before activating an automation or broadcast.

Steps

1. Open Broadcasts and start a new broadcast.

2. Choose the email category, subscriber lists, and/or segments.

3. Write subject, preheader, and message body.

4. Confirm the sender domain is verified and the audience has subscribed recipients.

5. Send the broadcast and open the broadcast detail to monitor recipients.

6. Use a sequence instead when the message should be automated over time.

What happens after saving or completing this

• Topo updates the related audience, message, form, referral, promotion, or conversation record.

• Email sends and automations respect subscription status, category preferences, and sender readiness.

• Review recipient, submission, or conversation history after the workflow completes.

Common issues and fixes

• The app can reject sends when marketing sends are disabled or sender domain is unverified.

• A selected audience can still have zero subscribed recipients for the chosen category.

• Use category preferences and unsubscribe status as hard constraints.

• Bulk send is disabled: verify sender-domain setup and confirm the environment allows real marketing sends.

• Recipients are skipped: check subscription status, category preferences, selected lists, selected segments, and whether the audience has subscribed recipients.

• AI or automation content looks wrong: update the source Help Docs, templates, or sequence steps, then review the draft before sending.

Related articles

• Marketing Contacts Overview

• Build a Segment

• Configure Email Delivery